Data analysis is a process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information, informing conclusion and supporting decision-making.
Audience profiling is the process of defining exactly who your target customer is, by monitoring consumer buying behaviour across multiple platforms.
What is Demographics?
Demographics is the study of a population based on factors such as age, race, and sex. Demographic data refers to socio-economic information expressed statistically, also including employment, education, income, marriage rates, birth and death rates and more factors.
What is Psychographics?
Psychographics is a qualitative methodology used to describe consumers on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographics are the detailed characteristics of human behavior. For example, these can be psychological tendencies, interests, hobbies, lifestyle, etc.
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